Service Designer

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Hi, I'm Jaime Quirarte — a Service Designer with 12+ years translating complex, regulated systems into clear journeys and blueprints teams can build against, across State Farm, LinkedIn, PG&E, and Google Cloud.

How I work

I turn ambiguity into a blueprint everyone can build against.

I map how people, systems, and teams actually move, then turn that into journeys, blueprints, and frameworks that align stakeholders who don't naturally agree. Most recently, that meant leading service design at State Farm's innovation unit, building toolkits that other teams have since made their own.

Thoughtful 

Persistent 

Collaborative

I bring teams together across disciplines, ensuring we move forward with clarity and purpose. By leading with thoughtfulness and ingenuity, I turn complex challenges into impactful solutions.

ABOUT

CASE STUDIES

PG&E

Built a service blueprint that aligned 20+ stakeholders across 3 business units, cutting emergency inspection time by 60%.

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LinkedIn

Redesigned LinkedIn's job-tracking experience, mapping the job-seeker journey to increase engagement and applications.

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Google

Led a Google Cloud study to identify barriers to open-source adoption, resulting in strategies that boosted documentation contribution and community engagement for projects like Apache Airflow.

Jolgorio de Diseño

Founded Jolgorio de Diseño, empowering Hispanic Creatives through networking, mentorship, and consulting to support their careers and businesses in the SF Bay Area.

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“We worked together on net-new products, in the earliest stages of product discovery, and his focus on uncovering customer needs via interviews (aka “talk with users!!”) has helped tremendously in shaping our vision, roadmap, and execution approach. ”

Paul Mederos

Principal Product Manager, State Farm

“Jaime was a joy to work with! He always brought great ideas to the table, like new ways of holding a synthesis workshop or fresh approaches to design research methods. He worked incredibly well with the team and found time to do things outside of his job description. ”

Paige Bennett

Director of User Research, Affirm

“Jaime is a critical thinker, passionate designer, and an extremely personable co-worker. Working with and managing Jaime was a delight, filled with insightful thought, careful analysis, and dedication to results and truth.”

Brandon Ramos

Sr. Product Design Manager, Lyft