Building Bridges to Innovation
Design Leader
Hi! I am Jaime
I’m a Lead Designer with expertise in user research, business strategy, and entrepreneurship. From creating memorable customer experiences as a bartender to founding multiple businesses, I’ve honed my ability to craft intuitive, impactful designs. My unique background provides me with a creative, empathetic, and strategic approach to solving complex challenges and driving results.
Thoughtful.
Deliberate.
Collaborative.
My creative process is driven by the desire to better understand and meet user goals. I thrive in the overlaps between design, user research, and business strategy to drive change within companies.
SELECTED
CASE STUDIES
DESIGN STRATEGY
PG&E
Designed critical features for a mobile maps application to improve emergency response, saving lives and millions of dollars in crisis situations.
PRODUCT DESIGN
Redesigned LinkedIn's job tracking to increase engagement and job applications
PRODUCT STRATEGY
Led a Google Cloud study to identify barriers to open-source adoption, resulting in strategies that boosted documentation contribution and community engagement for projects like Apache Airflow.
LEADERSHIP
Jolgorio de Diseño
Founded Jolgorio de Diseño, empowering Hispanic Creatives through networking, mentorship, and consulting to support their careers and businesses in the SF Bay Area.
Finding the Why
Fostering empathy, building relationships, and driving decisions through research and data.
Connecting the Dots
The search for the right solution through creatively testing and validating ideas.
Building Bridges
An advocate for Users, a trusted advisor for companies. Forging connections between businesses and Users through design.