PRODUCT DESIGN STRATEGY
Great design is great business.
Great design fosters a culture of continuous improvement – translating user needs and conflicting priorities across the organization into impactful business decisions.
My creative process is driven by the desire to better understand and meet user goals. Design is about problem solving, building relationships, and connecting the dots in pursuit of common goals.
Finding the Why
Fostering empathy, building relationships, and driving decisions through research and data.
Connecting the Dots
The search for the right solution through creatively testing and validating ideas.
An advocate for Users, a trusted advisor for companies. Forging connections between businesses and Users through design.