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Nice to meet you.
I’m Jaime — a UX Designer who specializes in making complex systems feel simple for the people who have to use them every day.
For 12+ years I’ve worked in environments where getting the experience wrong has real consequences: a utility managing power outages, an insurance product built for rideshare drivers, a job platform used by millions. I research, map, design, and stay in it until it ships right.
I work best at the intersection of ambiguity and urgency — where the problem isn’t fully defined yet, the stakeholders don’t fully agree, and the timeline is real. That’s where I’m most useful.
What I bring to a team:
Clarity from complexity
I take messy, multi-stakeholder problems and turn them into a shared direction — through research, journey maps, and design artifacts that make the path forward hard to argue with.
End-to-end ownership
I don’t hand off and disappear. I stay connected from strategy through implementation, bridging the gap between design intent and what actually ships — so the work that reaches users is the work that was designed.
Cross-functional fluency
I’ve worked alongside engineers, product managers, data scientists, operations leads, and C-suite stakeholders. I know how to speak in each room.
Outside the work:
I founded Jolgorio, the first Latino design community in the SF Bay Area — built on the belief that mentorship and diversity of thought produce better design outcomes. I’m bilingual in English and Spanish, based in Petaluma, and genuinely drawn to organizations that exist to serve their members, not just their margins.
The problems I solve:
- Experiences that don’t hold up when real users meet real conditions
- Stakeholders who need to move together but can’t find common ground
- Research that needs to be fast without being shallow
- Design decisions that need to stick through engineering, not just survive the handoff
- Products growing faster than their design patterns can keep up