Nice to e-meet you!
I am Jaime, Lead Designer and Strategist discovering answers to questions like what is the problem to solve? What are our goals? How do we know if we are successful? What does it deliver?
My professional design interests lie in strategy-driven, user-centered design, where I bridge the gap between business goals and user needs. I’m passionate about solving complex problems, driving cross-functional alignment, and designing scalable systems that create meaningful impact. I thrive in mission-driven products, particularly in health, wellness, and technology.
I am based in the San Francisco Bay Area and outside of work you can find me taking photos of the mundane, learning about psychology, going to the gym or a bike ride, volunteering at Rotary International, playing Mario Kart with friends, cooking, or planning my next trip.
Expertise
My background in business and entrepreneurship, my degree in Interaction Design, and my experience as a User Researcher make me a unique Strategist and Problem-Solver. My inquisitive and discerning nature allows me to look beyond the obvious and connect the dots between seemingly disconnected areas.
Living and working in three countries, traveling around the world and starting multiple companies has provided me with a unique problem-solving skillset.
ENTREPRENEURIAL MINDSET
I am a natural-born mediator. I am patient, highly perceptive, and approachable. These traits facilitate conversations to build trust and resolve conflict.
MEDIATOR
Founded Jolgorio, the first Latina/x/o Design Community in the San Francisco Bay Area, focused on putting the spotlight on Creatives and their trajectories while providing resources and building connections.
LEADERSHIP
Started and managed businesses in tourism, education, and hospitality. No matter the environment or location, I was always laser-focused on solving problems and creating the best possible user experience.
BUSINESS ACUMEN
Raised my own funds to pay for college as an international student and graduated with honors from the Interaction Design program at California College of the Arts.
INTERACTION DESIGN DEGREE