Realigned product strategy to reenergize the SF Bay Area 60% faster after a wide scale power shutoff.

This is an ongoing initiative that I have been leading as a Product Design Strategist since June 2019 for the Public Safety Power Shutoff (PSPS) team at PG&E. I collaborated with key partners to do multidisciplinary research, identify gaps in current strategy, and assess the business and community impact.


Identifying research projects and gaps in the current strategy to enable data-driven decision-making to help reenergize the Bay Area as efficiently as possible.


  • Foundational Research
  • Journey Maps (Current & Future State)
  • Experience Mapping
  • Stakeholder Interviews
  • Strategy Workshop
  • Experience Workshop (Post-Up, Affinity Diagramming & Landscape Mapping)
  • Product Strategy Decks
  • Design Prototypes
  • Usability Testing
  • A/B Testing


Defining, developing, and enabling a product strategy that successfully addresses key opportunities and pain points in the current workflow.

Helicopter Operations Crossing Buffer Iterations

Crossing Buffer


This effort resulted in the reduction 60% on the time it takes to do inspection patrols and eliminating duplicate efforts to successfully reenergize the Bay Area safely.