Realigned product strategy to reenergize the SF Bay Area 60% faster after a wide scale power shutoff.

This is an ongoing initiative that I have been leading as a Product Design Strategist since June 2019 for the Public Safety Power Shutoff (PSPS) team at PG&E. I collaborated with key partners to do multidisciplinary research, identify gaps in current strategy, and assess the business and community impact.

Challenge:

Identifying research projects and gaps in the current strategy to enable data-driven decision-making to help reenergize the Bay Area as efficiently as possible.


Approach:

  • Multidisciplinary Research
  • User Journeys
  • Experience Mapping
  • Stakeholder Interviews
  • Strategy Workshop
  • Experience Workshop
  • Product Strategy Decks

Solution:

Defining, developing, and enabling a product strategy that successfully addresses key opportunities and pain points in the current workflow.

Helicopter Operations Crossing Buffer Iterations

Crossing Buffer

Impact:

This effort resulted in the reduction 60% on the time it takes to do inspection patrols and eliminating duplicate efforts to successfully reenergize the Bay Area safely.