Realigned product strategy to reenergize the SF Bay Area 60% faster after a wide scale power shutoff.
This is an ongoing initiative that I have been leading as a Product Design Strategist since June 2019 for the Public Safety Power Shutoff (PSPS) team at PG&E. I collaborated with key partners to do multidisciplinary research, identify gaps in current strategy, and assess the business and community impact.
Challenge:
Identifying research projects and gaps in the current strategy to enable data-driven decision-making to help reenergize the Bay Area as efficiently as possible.
Approach:
- Foundational Research
- Journey Maps (Current & Future State)
- Experience Mapping
- Stakeholder Interviews
- Strategy Workshop
- Experience Workshop (Post-Up, Affinity Diagramming & Landscape Mapping)
- Product Strategy Decks
- Design Prototypes
- Usability Testing
- A/B Testing
Solution:
Defining, developing, and enabling a product strategy that successfully addresses key opportunities and pain points in the current workflow.
Helicopter Operations Crossing Buffer Iterations
Crossing Buffer
Impact:
This effort resulted in the reduction 60% on the time it takes to do inspection patrols and eliminating duplicate efforts to successfully reenergize the Bay Area safely.