Translating the success of in-person weight loss support groups to an online experience.

This was a three month project in 2015 at WW (previously Weight Watchers) in which I evaluated the efficacy and performance of current online member support systems to uncover opportunities and pain points.

Challenge:

Determine why WW Members were underutilizing available online support systems along their weight loss journey.


Approach:

  • Stakeholder Interviews
  • Persona Workshop
  • Foundational Research
  • Diary Studies
  • Research Analysis

Solution:

As much as leadership wanted to focus on the online coaching effort, research showed that users preferred support from their peers. The results of this study resulted in a pivot in Product Strategy focused on building a supportive online community called “Connect”.

CONNECT Evolution

The Experience

Impact:

These research findings later translated into¬†product features that contributed toward¬†a significant boost in annual growth of paid subscribers, the highest in the company’s history.