Translating the success of in-person weight loss support groups to an online experience.
This was a three month project in 2015 at WW (previously Weight Watchers) in which I evaluated the efficacy and performance of current online member support systems to uncover opportunities and pain points.
Challenge:
Determine why WW Members were underutilizing available online support systems along their weight loss journey.
Approach:
- Stakeholder Interviews
- Persona Workshop
- Foundational Research
- Diary Studies
- Research Analysis
Solution:
As much as leadership wanted to focus on the online coaching effort, research showed that users preferred support from their peers. The results of this study resulted in a pivot in Product Strategy focused on building a supportive online community called "Connect".
CONNECT Evolution
The Experience
Impact:
These research findings later translated into product features that contributed toward a significant boost in annual growth of paid subscribers, the highest in the company's history.